Digital Creative Director

Company: NextGen
Location: St Louis, MO
Status: Direct
Salary: Market
Close Date: Direct

Job Description:
Digital Creative Director
St. Louis, Missouri 63131 - US
Job Description

Job Description Summary
The Digital Creative Director will work as part of a creative team to conceptualize, design, develop, and execute digital marketing campaigns (web, email and mobile) and experiences that effectively communicate our brands, attract and engage our target consumers, and deliver relevant content and messaging to deliver a compelling brand experience and business results. We need someone who understands design concepts, is skilled in UX/User Experience, information architecture and designing for ecommerce. You must understand how to design for usability and clarity, as well as interactive design techniques.
Essential Job Duties
• Lead the ideation and delivery of new design concepts for all digital channels including web, mobile, tablet, promotional, social and email channels to achieve business vision and objectives
• Develop a cohesive online Style Guide that aligns with the overarching brand strategy
• Create and oversee website landing page designs and other site imagery and content, promotions creative and layouts from user-centric perspective
• Lead design and wireframe reviews and prototyping process, proposing design solutions to increase engagement, loyalty, conversion
• Design using industry best practices within the standards and parameters of the brand to ensure deliverables represent project goals and brand positioning
• Apply disciplined messaging hierarchy and prioritization within creative to drive targeted consumer behavior to achieve business objections
• Manage and mentor a small team in e-commerce design and digital graphic design: delegating, providing feedback and guidance, and ensuring high quality on-time delivery while acting as the lead designer
• Ensure the work of internal team members and external agencies adhere to brand guidelines and design best practices and support achievement of commercial objectives
• Partner with Marketing and Merchandise teams and other Ecommerce managers to ensure visual design supports business goals
• Incorporate best practices and competitive ecommerce design experiences, usability testing and other user research programs to inform user-centric design
• Demonstrate regular attendance and timeliness
• Professional understanding of design principals and disciplines, including layout, color, contrast, tone and typography
• Exceptional organizational skills, ability to handle multiple tasks, prioritize them and carry them out independently to consistently meet deadlines with accurate and detailed results
• Excellent interpersonal, communication, people management and team skills, ability to collaborate and build productive working relationships with partners, management and staff.
• Experience managing direct reports
• Strong understanding of the latest web technologies and their capabilities
• Skilled at designing from the perspective of guiding consumer on shopping journey toward completion of desired actions to achieve goals such as increased conversion.
• High level of initiative, flexibility and ability to self-direct.
Education and Experience
• BA degree in Graphic Design, Web Design, Interaction Design or related field
• 6-8 years’ experience designing for e-commerce sites, responsive and mobile site interfaces, email campaigns, UX and interaction design
• Must have an online portfolio demonstrating strong visual design experience, ecommerce and interactive design
• Expert at Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience using wire framing techniques to show navigation, flow and interaction details
• Experience with web languages: HTML, CSS, Javascript
• Experience with Microsoft Office suite

Contact Information:
Job Code: SBDir

Jim Jennings 636-484-6869

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